SAGE Reference - Encyclopedia of Public Relations

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Dramatism and Dramatism Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Conventional rhetorical theory tends to focus attention on how discourse influences the way people think. Formulated by Kenneth Burke, dramatism adds depth to rhetorical theory. It provides insights into how language and its connections to thought can be studied as modes ...

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  Heath, R. L. (2005). Dramatism and dramatism theory. In Encyclopedia of public relations (Vol. 1, pp. 262-263). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n127
  
  Heath, Robert L. "Dramatism and Dramatism Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 262-63. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n127.
  
  Heath, R. L. 2005. Dramatism and Dramatism Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 262-263 Available at: <https://dx.doi.org/10.4135/9781412952545.n127> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Dramatism and Dramatism Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 262-63. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n127.
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