SAGE Reference - Encyclopedia of Public Relations

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Discourse Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

There are numerous strands of discourse theory, each offering a competing definition and focus of study. The two principal strands comprise linguistically oriented theories and socially oriented theories. These two strands can in turn be divided between those theorists who take ...

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  Heath, R. L. (2005). Discourse theory. In Encyclopedia of public relations (Vol. 1, pp. 258-259). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n123
  
  Heath, Robert L. "Discourse Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 258-59. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n123.
  
  Heath, R. L. 2005. Discourse Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 258-259 Available at: <https://dx.doi.org/10.4135/9781412952545.n123> [Accessed 5 Jul 2022].
  
  Heath, Robert L. "Discourse Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 258-59. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781412952545.n123.
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