SAGE Reference - Encyclopedia of Public Relations

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Direct Mail

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Dennis L. Wilcox reported that Benjamin Franklin used direct mail in 1744 to inform potential buyers of books he had for sale. Today, direct mail is the most prevalent form of direct marketing, but public relations practitioners use it not only ...

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  Heath, R. L. (2005). Direct mail. In Encyclopedia of public relations (Vol. 1, pp. 257-257). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n122
  
  Heath, Robert L. "Direct Mail." In Encyclopedia of Public Relations, edited by Heath, Robert L., 257-257. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n122.
  
  Heath, R. L. 2005. Direct Mail. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 257 Available at: <https://dx.doi.org/10.4135/9781412952545.n122> [Accessed 29 May 2022].
  
  Heath, Robert L. "Direct Mail." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 257-257. SAGE Knowledge. 29 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n122.
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