Organizations need to stand out as unique among their various competitors. Thus, marketing, management, and communication professionals seek to differentiate their organizations from their competitors.

Differentiation results when stakeholders (markets and publics) make ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles