SAGE Reference - Encyclopedia of Public Relations

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De-Positioning

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

Positioning a product or service in a market and differentiating it from the competition are strategies widely viewed as ethical and professional, as long as assertions made in the campaign are accurate, complete, and fair. The same cannot be said for ...

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  Heath, R. L. (2005). De-positioning. In Encyclopedia of public relations (Vol. 1, pp. 250-250). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n117
  
  Heath, Robert L. "De-Positioning." In Encyclopedia of Public Relations, edited by Heath, Robert L., 250-250. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n117.
  
  Heath, R. L. 2005. De-Positioning. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 250 Available at: <https://dx.doi.org/10.4135/9781412952545.n117> [Accessed 12 Aug 2022].
  
  Heath, Robert L. "De-Positioning." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 250-250. SAGE Knowledge. 12 Aug 2022, doi: https://dx.doi.org/10.4135/9781412952545.n117.
  
  Heath, Robert L. (2005). De-positioning In:De-positioning Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2005:250-250. doi:10.4135/9781412952545.n117
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