SAGE Reference - Encyclopedia of Public Relations

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Decision Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies
Keywords:decision making; decision theory; public relations

Decision theory is the formal analysis of decision making through the systematic evaluation of decision alternatives. Understanding decision theory is important to public relations because the function involves high-level decision making and counseling the dominant coalition on ...

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  Heath, R. L. (2005). Decision theory. In Encyclopedia of public relations (Vol. 1, pp. 241-242). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n113
  
  Heath, Robert L. "Decision Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 241-42. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n113.
  
  Heath, R. L. 2005. Decision Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 241-242 Available at: <https://dx.doi.org/10.4135/9781412952545.n113> [Accessed 29 May 2022].
  
  Heath, Robert L. "Decision Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 241-42. SAGE Knowledge. 29 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n113.
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