• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Decision theory is the formal analysis of decision making through the systematic evaluation of decision alternatives. Understanding decision theory is important to public relations because the function involves high-level decision making and counseling the dominant coalition on ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles