• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Culture

Whether in drafting a basic press release or crafting a major campaign, an awareness of culture, both that of relevant organizations and that of key publics, is critical to public relations practice. In general, culture is defined as understandings and practices ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles