SAGE Reference - Encyclopedia of Public Relations

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Cultivation Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, General Media, Communication & Cultural Studies

In 1968, President Johnson's National Commission on the Causes and Prevention of Violence appointed George Gerbner to analyze the content of television shows. This began the “Cultural Indicators project,” described as the longest-running continuous media research undertaking ...

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  Heath, R. L. (2005). Cultivation theory. In Encyclopedia of public relations (Vol. 1, pp. 230-230). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412952545.n107
  
  Heath, Robert L. "Cultivation Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 230-230. Thousand Oaks, CA: SAGE Publications, Inc., 2005. https://dx.doi.org/10.4135/9781412952545.n107.
  
  Heath, R. L. 2005. Cultivation Theory. In: Robert L. Heath Editor, 2005. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 230 Available at: <https://dx.doi.org/10.4135/9781412952545.n107> [Accessed 24 May 2022].
  
  Heath, Robert L. "Cultivation Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2005, pp. 230-230. SAGE Knowledge. 24 May 2022, doi: https://dx.doi.org/10.4135/9781412952545.n107.
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