Achievement Motivation

Introduction

Human life can be described as a continuous work at tasks. Individuals may or may not be successful in facing these tasks. The psychology of achievement motivation is engaged to run research projects aiming at a better understanding of individual performance and the nature of human resources as well as at the development of assessment and intervention techniques to increase achievement motivation. Tasks in industrial settings and in service organizations become more and more complex and underlie dynamic changes arising from changing market demands. To keep individuals highly achievement motivated while doing their jobs, tasks have to be designed with high motivating potentials.

From a motivational perspective the action process is divided into two parts. The first part describes the development of achievement motivation as a ...