Serge Moscovici is a leading European social psychologist. Born in 1925 in Romania, he immigrated after World War II to France, where he studied psychology and philosophy. Along with Henri Tajfel, Moscovici played a crucial role in the development of European social psychology. He provided intellectual guidance and organizational leadership that helped to channel U.S. efforts to revitalize social psychology in postwar western Europe. Moscovici is one of the founders and the first president of the European Association of Experimental Social Psychology, established in 1966.

In the 1970s, Moscovici was at the forefront of a quest for social psychology with a distinctly European flavor. The goal was to replace then-prevailing U.S. ideas with theoretical models that would reflect European cultural and historical complexity. Moscovici's criticism of ...

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