Web Campaigning

Web campaigning can be defined as activities with political objectives that are manifested in, inscribed on, and enabled through the World Wide Web. The terms e-campaign or hypermedia campaign are sometimes used synonymously with Web campaigning but may also be used to describe campaigns' use of a broader array of information and communication technologies in addition to the Web. To understand Web campaigning, it is important to understand its characteristics, history, and anticipated trends.

Characteristics of Web Campaigning

Various actors engage in Web campaigning in a range of sociopolitical contexts. Candidates for public office and their campaign organizations, along with political parties, seek to accomplish electoral objectives by creating and managing a Web presence that promotes themselves through one or more Web sites. The pursuit of ...

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