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Television in Politics: Its Uses and Influence (1968) by Jay G. Blumler and Denis McQuail examines the role of television during the British parliamentary election campaign in 1962 when Sir Alec Douglas-Home ran as top candidate of the Conservatives and Harold Wilson for the Labour Party. At that time, the American communication researcher Jay Blumler and his British colleague Denis McQuail worked for the Granada Television Research Unit of the University of Leeds. Their 1964 study was explicitly understood as a follow-up to Television and the Political Image (1961), which was the result of a study conducted by McQuail and Joseph Trenaman during the previous election campaign in 1959. Both studies can be credited with having brought the mass media, and television in particular, back ...

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