Technodistortions

TechnoDistortions is a word that has been used to describe the distortions in audio and video messages caused by the use of various technologies to alter the messages. TechnoDistortions have been defined by Lynda Lee Kaid and other researchers as any use of technology that may give the viewer a false, distorted, deceptive, or misleading impression. The concept has primarily been applied to political advertising but could potentially be present in other types of political messages. TechnoDistortions were first used in television commercials during the 1952 presidential election. Television advertising has since become the dominant form of communication between the candidates and voters in the United States and many other countries.

Studies have shown that exposure to political spots affects voter knowledge levels, attitudes toward candidates, ...