Selling of the President 1968, the

The Selling of the President 1968, written by Joe McGinniss, is widely considered to be the first book of its kind. Joe McGinniss essentially infiltrated the Nixon campaign and, in his book, told America what was really happening behind closed doors in political campaigning. McGinniss reveals how Nixon's team developed an image of Nixon as a good and decent man and found ways to ensure the perfect image was presented to the public according to a concise plan. This “planned image” ran counter to the beliefs of the general public that candidates were presented as themselves and not as creations of a campaign team.

The Selling of the President 1968 describes how the Nixon campaign believed the perfect image was necessary to get Nixon elected in ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles