• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Radio addresses were a primary way for politicians to communicate with citizens and voters prior to the advent of television, yet presidential radio addresses continue into the 21st century. With other technologies available today for presidents and political leaders to communicate, there are a number of reasons why radio addresses continue. First, as they are typically unedited, radio addresses offer the opportunity for elected officials to communicate directly to the public. Second, radio addresses are preferred by politicians who do not feel they are treated fairly by the news media and are often used by presidents who feel they or their policies are not supported by other mass media. Third, contemporary presidential radio addresses have typically been given on Saturdays and therefore shape the news ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles