Political Campaign Communication

Judith Trent and Robert Friedenberg (2004) have done a superb job of providing readers with a broad picture and a truly honest view of politics, candidates, and campaigns in their book, Political Campaign Communication. Trent and Friedenberg include perspectives from other disciplines, but ultimately they believe the backbone of political campaigns is found within the art and power of communication. Their study of political campaign communication has been broken down into two areas: the analysis of principles and the analysis of important and contemporary political practices.

Political Campaign Communication was first published in 1983 with the purpose of addressing six questions and concerns regarding political campaigns. Trent and Friedenberg agree that those same concerns still exist today, but they exist in a new day and time, ...