Personal Campaigning

Personal campaigning is a traditional form of office seeking, and despite the importance of media and the Internet in modern campaigns, personal campaigning still plays an important role. Personal campaigning refers to two different aspects of the campaign process: personal interactions between candidates and voters and personal interactions between representatives of the candidate and voters.

Personal campaigning directly by candidates is, of course, the most visible and well-known part of the political process. Candidates seek to involve themselves directly with voters by going door to door, making individual phone calls, or seeking out voters directly in other individual one-on-one settings. Candidates also find personal appearances before small groups of voters can offer some of the same advantages as direct one-on-one campaigning.

Canvassing and grassroots campaigning are other ...