Dan Nimmo was one of the most productive and influential scholars to write and teach about political communication. To his work, he brought a broadly educated mind, a profound knowledge of political science, and a great respect for the role that communication plays in politics. In this latter conviction, he was, in the 1960s and 1970s, one of the few voices from his native discipline of political science who thought that the subject matter of this volume was worthy of scholarly attention. He produced, with several coauthors and coeditors, more than 35 volumes, as well as countless book chapters and convention papers. These works provided some of the most substantive, intellectually honest, theoretically sophisticated, and well-written scholarship in the field.

Nimmo's first major book, Political Persuaders, ...