News Management

News management can be defined as strategic communication by professional news sources used to influence the news in order to reach and further political goals. Traditionally it was solely about the creation and dissemination of press releases from political organizations to the media. This activity was based on interpersonal exchanges between politicians and journalists. Since visibility has become more and more important in politics, news management has changed to a professionalized and specialized process of strategic communication controlling the news flow.

The effects on the public gain a lot of attention in the literature. It is argued by many scholars that news management techniques are a democratic problem. The critics argue that media consultants bringing to politics techniques and tools that do not necessarily fit with ...