• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

The emergence of new media technologies has impacted political communication in a variety of ways at the individual, community, and societal level.

Defining New Technologies

Encyclopaedia Britannica defines technology as “the application of knowledge to the practical aims of human life or to changing and manipulating the human environment.” The term technology comes from the Greek words techne, “art, craft,” and logos, “word, speech.” While there is no universally accepted definition of new media technologies, they can be best understood as new forms of media technology or new applications of existing media technology.

It is useful to distinguish newly invented technological tools from already existing technologies. New technologies (e.g., CDs and DVDs) are based on advances in digital computing in recent years, which have led to smaller, ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles