Medium Theory

Early writings on medium theory focus on the transition from primitive oral communication to written communication. The theory argues that writing transforms the meaning of words and lessens their vitality. The central proposition of medium theory is that the vehicle of communication itself has a significant influence on the nature and content of human communication.

Probably the most famous practitioner of medium theory is Marshall McLuhan. In the 1960s, McLuhan published a series of well-publicized books that brought worldwide attention to him as someone with a profound understanding of media and their impact on society. These works elaborated on the central principles of medium theory. Using the medium theory framework, McLuhan synthesized many diverse ideas. Drawing on critical cultural theory, such as political economy, the most ...