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From a very general point of view, media logic is a concept that indicates the influence of the media (considered as both a cultural technology and an organization) on the representation of the events that we consider “reality.” This representation follows the logics and the formats that are typical of media language and organizational practices, such as the ways the contents are organized and put together, the styles in which they are presented, and the grammar (syntax, semantics, and pragmatics) of mass media communication.

In this broader sense, media logic is the combination of several technological, organizational, and cultural elements. The most important element characterizing media logic is the commercial logic (which involves the commercialization both of media organizations and of society), followed by such elements ...

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