Kaid, Lynda Lee (1948—)

Lynda Lee Kaid is professor of telecommunication at the University of Florida. She received her PhD from Southern Illinois University, where she studied communication under one of the founders of the political communication discipline, Keith Sanders. She is perhaps best known for her contributions in political communication for advancing global empirical scholarship of political advertising. In 1981, she published a chapter on political advertising in the original Handbook of Political Communication (1981).

From 1974 to 2001 Kaid was on the faculty of the University of Oklahoma, where she founded and served as the director of the Political Communication Center and director of the Political Commercial Archive. Her work with the Political Commercial Archive was recognized in 1999 when it was named as an American “Treasure” by ...