In general, the term Americanization is used to denote a process of adaptation to the way things are or look like in the United States. Mostly, this qualification is used with a negative connotation, criticizing the process and/or the object of adaptation. However, there is quite a variety in what is diagnosed with this adaptation process: Americanization has been used for different things such as culture in general, the film industry, media systems or some of its parts or its contents, political communication in general, and electoral campaigns in particular. Terms like McDonaldization, Hollywoodization, Coca Cola Culture and Mickey Mouse Culture are expressions that demonstrate how symbols of U.S. culture are used to qualify actual or feared trends. Contrary to what the discussion sometimes seems ...