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Alternative Media in Politics

Alternative media in politics (AMP) are defined as media practices falling outside the mainstream of corporate communication or using traditional media forums other than news outlets to communicate with citizens. AMP platforms are often unabashedly politically biased, leading to a form of advocacy journalism that promotes specific political views and dissenting perspectives. Advocates of such communication argue that the mainstream media are heavily biased as a consequence of profit-driven media corporations and political or governmental influence.

The Development of Alternative Media in Politics (AMP)

AMP is often thought of as a new direction for political communication. Candidates for the presidency who once relied almost exclusively on traditional news outlets (radio, television, and print) can now make appeals to specific audience segments by appearing on a wide range ...

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