• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Developed primarily by Ernest G. Bormann, fantasy theme analysis is a method of rhetorical investigation, designed to detect and describe the presence of group consciousness, or what Bormann called symbolic convergence. First introduced in a 1972 publication, symbolic convergence theory attempts to account for the development of a group mind through “dramatizing” or the dramatic sharing of narratives among group members. Bormann called these communal narratives “fantasies” and argued that such cooperative story-telling would enhance group cohesion and encourage the cultivation of a convergent point of view. Thus, a fantasy provides group members with symbolic common ground and, by extension, a shared social identity.

Emanating from both the social scientific and humanistic traditions of communication scholarship, fantasy theme analysis is often characterized as a bridge between ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles