Collor De Mello, Fernando (1949–)

Fernando Collor de Mello was the president of Brazil from 1990 to 1992. Collor was a reporter and heir of a communication company, as well as the founder of the Partido da Reconstrucao Nacional—PRN (National Reconstruction Party). Collor was the first president of Brazil elected by popular vote since 1960.

Collor's objective was well known to the Brazilian electorate. During his political campaign, he portrayed himself as the cacador de marajas, a person who would combat inflation and corruption and defend the poor. His entire political campaign involved the divulgation of these characteristics. In addition, due to his enthusiasm in combating corruption in Brazil, he was portrayed by the media as a young, vigorous candidate. Collor always tried to maintain a good relationship with the media ...