• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Focus Groups

Focus groups are one of the fundamental qualitative data-collection tools used by industrial and organizational psychologists. According to R. A. Krueger (1994), a focus group is a carefully planned discussion that is designed to obtain perceptions about a defined area of ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles