• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Qualitative Interview

The qualitative interview can be seen as a conversation with a purpose, where the interviewer's aim is to obtain knowledge about the respondent's world. It is probably the most popular method of data collection in organization studies, either as the main ...

Loading
  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles