In 1962, Alfred Chandler's Strategy and Structure laid down the classical definition of strategic management: the determination of the basic long-term goals and objectives of an enterprise and the adoption of a course of action and the allocation of ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles