• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index


The most common use of the term affect refers to a general category of “feelings” such as mood and emotion. The term represents a supposedly noncognitive dimension of human life, in which stimulus processing is translated into valenced feelings instead of ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles