Gender and Performance

Historically, new venture creation and management have been viewed with a masculine lens, emphasizing concepts such as profit maximization, efficiency, and linear development. Because women's participation in new venture creation has been disproportionally less than men's participation, the study of new venture performance has often been steered toward problems, approaches, and questions faced by men-owned ventures primarily. In 2010, women made up about 38 percent of business owners in the United States and 20 percent of business owners among countries associated with the Organisation for Economic Co-operation and Development (OECD), thus calling for more attention to the role that gender plays in the management of new ventures and their performance.

The importance of considering the role of gender in new venture performance does not solely ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles