Most scholars and organizational leaders now recognize that an organization's culture has a powerful effect on many outcomes, including performance, job satisfaction, extrawork behaviors, and sustainability. E. H. Schein believed organizational culture is the most important facet in enhancing leadership and direction for the organization. Culture forms with or without coercion from leaders and must be managed to produce positive outcomes. Just as any ethnic group's culture contains many different and unique rituals, norms, values, and structures that guide behavior, an organization's culture contains the same principles. Therefore, an organizational culture is a set of rules, norms, values, structures, and principles that guide and constrain the behavior of its members and the processes and behavior of an organization.

In today's global business environment, business owners must ...