Creativity

Creativity is a welcome asset in almost any enterprise. For entrepreneurs or for the founding of a new venture, creativity can, however, be crucial. The very foundation of entrepreneurial activity is the production of new business ideas that originate from the entrepreneur's creative potential. Moreover, entrepreneurs use their creative potential for employing their often sparse financial resources in a new, innovative, and economic way. A number of empirical studies have found entrepreneurs to be generally more creative than the average population. They tend to be more capable of recognizing new business opportunities, of developing radically new business ideas, and of improving already existing concepts (so-called me-too enterprises). Research has found opportunity recognition to be a creative process and link creativity significantly to the radicalness of ...