Commitment and Persistence

Commitment involves the willingness to persist toward a goal. It is an internal force that helps us persist in completing a task and is often demonstrated in the form of identification and loyalty. Commitment is often shown to be related to motivation and performance. Persistence goes one step further. It involves staying steadfast and continuing a course of action even through adversity or difficulties over a period of time. Entrepreneurs must be committed and persistent in order to be successful.

Entrepreneurial commitment may be described as affective commitment, behavioral commitment, and continuance. Affective commitment is the drive to start a business. Behavioral commitment is the willingness to put forth the effort required. Continuance refers to the entrepreneur's intention to persevere through difficult times. This theory ...

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