Selling Products and Services

Selling is one of the principal activities of any business, an indispensable core activity; without sales, there is no business. In its simplest terms, selling is the offer of the business's product for cash or barter, a value of which the seller sees as being equal to or greater than the product's value. Some process of negotiation occurs between the buyer and seller sides of the transaction. In the modern West, haggling is rare in retail sales, but negotiations over price, [Page 411]terms, and other considerations often occur at the business level between businesses and suppliers or wholesalers and retailers. Other aspects of the negotiation process have essentially been sublimated into market research to determine the best price for a product or are performed by ...