Entry
Reader's guide
Entries A-Z
Subject index
New Product Development
Improving and updating product lines is crucial for the success for any organization, and the failure of an organization to change could result in a decline in sales with competitors racing ahead. The process of new product development (NPD) therefore becomes crucial within an organization. Indeed, products go through the stages of a life cycle, which mean that eventually they will have to be replaced.
According to marketing guru Philip Kotler, there are eight stages of new product development: first, idea generation; second, idea screening; third, concept development and testing; fourth, marketing strategy and development; fifth, business analysis; sixth, product development; seventh, test-marketing; and finally, commercialization.
In the first stage, organizations obtain their ideas for new products from within the company: employees, competitors, customers, distributors, and suppliers. ...
- Championing Corporate Ventures
- Accounting
- Business Failure
- Goal Setting
- Advertising
- Creativity and Opportunities
- Entrepreneurs in Consumer Products
- Bankruptcy
- Entrepreneurs in Franchising
- African Americans and Entrepreneurship
- Geography of Innovation
- Culture and Entrepreneurship
- Branding
- Adaptation
- Measures of Performance
- Incubators
- Agency Theory
- Change Management: Corporate
- Agility and Rapid Response
- Change
- Human Resource Strategy
- Business-to-Business Marketing
- Entrepreneurship Education: Graduate Programs
- Entrepreneurs in Energy
- Barriers to Entry
- Franchisee and Franchisor
- Gender and Acquiring Resources
- Innovation Advantage
- Globalization
- Contracts and Trust
- Boards of Directors
- Microfinance
- Management Information Systems
- Cognition Theory
- Corporate Entrepreneurship and Innovation
- Business Plans
- Cognition in Experts and Novices
- Labor Costs
- Competition
- Entrepreneurship Education: High School
- Entrepreneurs in Entertainment
- Barter
- Franchises: Legal Aspects
- Gender and Industry Preferences
- Innovation Diffusion
- Import/Export Businesses
- Incorporation
- Distribution
- Network Ties
- Technology Transfer
- Cognitive Schemas and Scripts
- Corporate Venturing
- Championing New Ventures
- Communication Styles
- Labor-Management Relations in Start-Ups
- Contextual Marketing
- Entrepreneurship Education: Undergraduate Programs
- Entrepreneurs in Finance and Banking
- Business Angels
- Franchises: Starting
- Gender and Performance
- Innovation in Low-Tech Industries
- International Enterprise Planning
- Partnerships
- Family Business
- Social Capital
- University Start-Ups
- Human Capital Theory
- Crisis Management: Corporate
- Cognition
- Discovery and Exploitation
- Leadership
- Customer Orientation
- Entrepreneurship Pedagogy
- Entrepreneurs in Food
- Business Models
- Territorial Strategy and Regions
- Hispanics and Entrepreneurship
- Innovation Management
- International Markets
- Patent Protection
- Family Business: Defining
- Social Entrepreneurship
- Knowledge-Based View
- New Product Development
- Commitment and Persistence
- Emotions
- Leadership: Training and Development
- E-Commerce
- Ethics
- Entrepreneurs in History
- Capitalism
- Minorities in New Business Ventures
- Innovation Management: Corporate
- International New Ventures
- Taxes
- Family Business: Research
- Social Intelligence
- Learning Theory
- Competitive Intelligence
- Intentions
- Leadership: Transformational
- Entrepreneurial Marketing
- Master of Business Administration
- Entrepreneurs in Media
- Cash Flow
- Motivation and Gender
- Innovation Measurement
- Measures of Entrepreneurial Activity across Countries
- Trademarks
- Family Business: Stewardship
- Social Networks
- Performance and Legitimacy
- Creativity
- Locus of Control
- Managing Human and Social Capital
- Focus Groups
- Opportunity Development
- Entrepreneurs in Real Estate
- Community/Government Buy-Ins
- Women's Entrepreneurship: Best Practices
- Innovation Processes
- Political Economy and Entrepreneurship
- Family Business: Theory
- Sustainable Development
- Psychological Views
- Credentials
- Overconfidence
- Team Composition
- Licensing
- Opportunity Identification and Structural Alignment
- Entrepreneurs in Technology
- Credit
- Product Innovation
- Home-Based Businesses
- Resource-Based View
- Entrepreneurial Orientation
- Planning Fallacy
- Women's Entrepreneurship
- Market Evaluation
- Opportunity Recognition
- Entrepreneurs in Transportation
- Debt
- Radical and Incremental Innovation
- Human Resources
- Knowledge
- Tolerance for Failure
- Work-Life Balance
- Market Orientation
- Opportunity Sources
- Debt-Based Financing
- Service Innovation
- Infrastructure
- Learning
- Positioning a New Product or Service
- Search-Based Discovery
- Entrepreneurial Support Systems
- Insurance
- Negotiating Strategies
- Retailing
- Start-Up Teams
- Entrepreneurial Training
- Location Strategy
- Networks
- Target Markets
- Systematic Search
- Equity- and Debt-Based Financing
- Quality
- Obstacle Identification
- Test Markets
- Exit Strategies
- Sales
- Passion
- Wholesale Markets
- Feasibility Studies
- Stakeholders
- Risk Management
- Geographic Location
- Succession Planning
- Selling Products and Services
- Growth
- Time Management
- Information
- Initial Public Offering
- Job Creation
- Public Policy: Government Stimulation of Start-Ups
- Research and Development
- Revenue: Current versus Deferred
- Selling Successful Businesses
- Strategy
- Venture Capital
- Venture Management Firms
- Venture Valuation
- Loading...