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Locus of Control
The construct known as locus of control (LOC) was introduced by J. B. Rotter in 1966 and refers to individuals' beliefs about the underlying main causes of events happening in their lives. Individuals with an internal LOC believe that the outcomes they experience are the result of their own actions. They are often described as believing themselves to be the masters of their own fate and to be in control of their own destinies. In contrast, individuals with an external LOC believe that external factors—such as fate, luck, God, or powerful others—determine the outcomes that they experience in their lives. They are often described as taking a passive approach toward their lives.
Having an internal or external LOC has motivational and behavioral consequences. Because of ...
- Championing Corporate Ventures
- Accounting
- Business Failure
- Goal Setting
- Advertising
- Creativity and Opportunities
- Entrepreneurs in Consumer Products
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- African Americans and Entrepreneurship
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