Location Strategy

A location strategy is, as defined by Marilyn M. Helms's Encyclopedia of Management, “a plan for obtaining the optimal location for a company by identifying company needs and objectives, and searching for locations with offerings that are compatible with these needs and objectives.” A location strategy is based on formulating a number of factors deemed relevant to the business in question. A quantitative-qualitative technique may consist in applying weights to the overall evaluation—in other words, assessing what weight each of the factors should have when developing a list of relevant factors. The plan can then include the assignment of weight to each factor in order to reflect its relative importance in the company's overall objective. There should be a scale for each factor, and management, ...

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