Innovation Management: Corporate

Corporate innovation management involves corporations' processes for managing innovation, which includes organizational, technological, managerial, and strategic innovation. Innovation management focuses on allowing the company to respond to external or internal opportunities by using its creative efforts to introduce new ideas, processes, or products. Corporate innovation management involves employees at every level of the organization in contributing creatively to a company's research and development, manufacturing, and marketing. Corporate innovation management comprises a set of tools that allow the top management team, as well as lower-level managers and engineers, to cooperate with a common understanding of goals and processes. By utilizing appropriate innovation management tools, top management can trigger and deploy the creative juices of the whole workforce toward the continuous development of a company.

Corporate innovation can ...

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