SAGE Reference - Encyclopedia of New Media

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Flash

By: Kevin Featherly
In: Encyclopedia of New Media
Edited by: Steve Jones
Subject:General Media, Communication & Cultural Studies
Keywords:animation; cartoons; flash; graphics; shockwave; usability; web sites

Flash, an animation software product from Macromedia Inc., has emerged as the leading tool for creating interactive animations on the Web because of its ability to produce low-bandwidth, interactive animated images. Flash animations have grown tremendously popular in recent years, ...

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  Featherly, K. (2003). Flash. In S. Jones (Ed.), Encyclopedia of new media (pp. 191-192). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412950657.n99
  
  Featherly, Kevin. "Flash." In Encyclopedia of New Media, edited by Jones, Steve, 191-92. Thousand Oaks, CA: SAGE Publications, Inc., 2003. https://dx.doi.org/10.4135/9781412950657.n99.
  
  Featherly, K. 2003. Flash. In: Steve Jones Editor, 2003. Encyclopedia of New Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 191-192 Available at: <https://dx.doi.org/10.4135/9781412950657.n99> [Accessed 19 May 2022].
  
  Featherly, Kevin. "Flash." Encyclopedia of New Media. Edited by Steve Jones. Thousand Oaks: SAGE Publications, Inc., 2003, pp. 191-92. SAGE Knowledge. 19 May 2022, doi: https://dx.doi.org/10.4135/9781412950657.n99.
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