Encyclopedia of New Media

James Pyfer

doi:10.4135/9781412950657

Entry
Reader's guide
Entries A-Z
Subject index

Return to Entries

Customer Relationship Management

By: James Pyfer
In:Encyclopedia of New Media
Chapter DOI:https://doi.org/10.4135/9781412950657
Subject:General Media, Communication & Cultural Studies

Show page numbers Hide page numbers

Customer relationship management (CRM) is an organizational approach to business where the most important asset is the consumer. This organizational method, driven by technology, uses software applications to create an intricate system of data, automation, and evaluation to aid ...

Tools
Tools icon close
- Add to list Added to list Added
- Get link
  
  Get link icon close
  
  Link to this page directly with a permalink:
  https://sk.sagepub.com/Reference/newmedia/n54.xml
  
  Copy to clipboard
  
  Cancel
- Cite
  
  Cite icon close
  
  Format APA
  
  Pyfer, J. (2003). Customer relationship management. In Encyclopedia of New Media (pp. 101-101). SAGE Publications, Inc., https://doi.org/10.4135/9781412950657
  
  Pyfer, James. "Customer Relationship Management." In Encyclopedia of New Media, edited by Pyfer, James, 101-101. Thousand Oaks, CA: SAGE Publications, Inc., 2003. https://doi.org/10.4135/9781412950657.
  
  Pyfer, J. 2003. Customer Relationship Management. In: Encyclopedia of New Media. James Pyfer Editor, Thousand Oaks, CA: SAGE Publications, Inc. pp. 101 Available at: <https://doi.org/10.4135/9781412950657> [Accessed 4 Dec 2023].
  
  Pyfer, James. "Customer Relationship Management." Encyclopedia of New Media. Edited by Thousand Oaks: SAGE Publications, Inc., 2003, pp. 101-101. Sage Knowledge, doi: https://doi.org/10.4135/9781412950657.
  
  Pyfer, James. Customer relationship management. In Encyclopedia of New Media. Thousand Oaks, CA: SAGE Publications, Inc.; 2003: 101-101. doi:10.4135/9781412950657
  copy to clipboard
  or
  
  Export to your reference manager Endnote
  
  Export
  
  Cancel
- Share
  
  Share icon close
  
  Share via
  
  Email
  
  Please log in from an authenticated institution or log into your member profile to access the email feature.
  
  Sign in/register
- Text size
  
  Text Size close
  
  small
  
  Medium
  
  Large
  
  Cancel
- Embed
  
  Embed icon close
  
  Embed this Content
  Add this content to your learning management system or webpage by copying the code below into the HTML editor on the page. Look for the words HTML or </>. Learn More about Embedding icon link (opens in new window)
  
  Embed code:
  
  Copy to clipboard
  
  Cancel
- Download PDFopens in new window
On this page
On this page icon close
On this page

Data resources

Document resources

Video resources

Sign in to access this content

Get a 30 day FREE TRIAL

Watch videos from a variety of sources bringing classroom topics to life
Read modern, diverse business cases
Explore hundreds of books and reference titles

Browse by discipline

Entry

Reader's guide

Entries A-Z

Subject index

Customer Relationship Management

Sign in to access this content

Get a 30 day FREE TRIAL

Sage Recommends

No internet connection.

All search filters on the page have been cleared.

Your search has been saved.

Entry

Reader's guide

Entries A-Z

Subject index

Customer Relationship Management

Sign in to access this content

Get a 30 day FREE TRIAL

Read next

More like this

Sage Recommends