SAGE Reference - Encyclopedia of New Media

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Business-to-Business

By: Kevin Featherly
In: Encyclopedia of New Media
Edited by: Steve Jones
Subject:General Media, Communication & Cultural Studies
Keywords:antennas; business-to-business; business-to-business marketing; internet; manufacturing; market maker; supply chains

The business-to-business (B2B) idea is fairly simple to understand: Businesses use the Internet to sell materials and components to other businesses that need them to produce their own goods. B2B describes doing business with businesses, rather than doing business with the ...

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  Featherly, K. (2003). Business-to-business. In S. Jones (Ed.), Encyclopedia of new media (pp. 51-52). SAGE Publications, Inc., https://www.doi.org/10.4135/9781412950657.n28
  
  Featherly, Kevin. "Business-to-Business." In Encyclopedia of New Media, edited by Jones, Steve, 51-52. Thousand Oaks, CA: SAGE Publications, Inc., 2003. http://dx.doi.org/10.4135/9781412950657.n28.
  
  Featherly, K. 2003. Business-to-Business. In: Steve Jones Editor, 2003. Encyclopedia of New Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 51-52 Available at: <http://www.doi.org/10.4135/9781412950657.n28> [Accessed 27 Jul 2021].
  
  Featherly, Kevin. "Business-to-Business." Encyclopedia of New Media. Edited by Steve Jones. Thousand Oaks: SAGE Publications, Inc., 2003, pp. 51-52. SAGE Knowledge. 27 Jul 2021, doi: http://www.doi.org/10.4135/9781412950657.n28.
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