Encyclopedia of New Media

Kevin Featherly

doi:10.4135/9781412950657

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Business-to-Business

By: Kevin Featherly
In:Encyclopedia of New Media
Chapter DOI:https://doi.org/10.4135/9781412950657
Subject:General Media, Communication & Cultural Studies
Keywords:antennas; business-to-business; business-to-business marketing; internet; manufacturing; market maker; supply chains

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The business-to-business (B2B) idea is fairly simple to understand: Businesses use the Internet to sell materials and components to other businesses that need them to produce their own goods. B2B describes doing business with businesses, rather than doing business with the ...

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  Featherly, K. (2003). Business-to-business. In Encyclopedia of New Media (pp. 51-52). SAGE Publications, Inc., https://doi.org/10.4135/9781412950657
  
  Featherly, Kevin. "Business-to-Business." In Encyclopedia of New Media, edited by Featherly, Kevin, 51-52. Thousand Oaks, CA: SAGE Publications, Inc., 2003. https://doi.org/10.4135/9781412950657.
  
  Featherly, K. 2003. Business-to-Business. In: Encyclopedia of New Media. Kevin Featherly Editor, Thousand Oaks, CA: SAGE Publications, Inc. pp. 51-52 Available at: <https://doi.org/10.4135/9781412950657> [Accessed 4 Dec 2023].
  
  Featherly, Kevin. "Business-to-Business." Encyclopedia of New Media. Edited by Thousand Oaks: SAGE Publications, Inc., 2003, pp. 51-52. Sage Knowledge, doi: https://doi.org/10.4135/9781412950657.
  
  Featherly, Kevin. Business-to-business. In Encyclopedia of New Media. Thousand Oaks, CA: SAGE Publications, Inc.; 2003: 51-52. doi:10.4135/9781412950657
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