SAGE Reference - Encyclopedia of New Media

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Personalization

By: Kevin Featherly
In: Encyclopedia of New Media
Edited by: Steve Jones
Subject:General Media, Communication & Cultural Studies

Personalization software collects consumer information for e-commerce companies so that the businesses can tailor communications with their individual customers. Interactions between company and customer are altered, or personalized, to fit consumer preferences, which the ...

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  Featherly, K. (2003). Personalization. In S. Jones (Ed.), Encyclopedia of new media (pp. 373-374). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412950657.n191
  
  Featherly, Kevin. "Personalization." In Encyclopedia of New Media, edited by Jones, Steve, 373-74. Thousand Oaks, CA: SAGE Publications, Inc., 2003. https://dx.doi.org/10.4135/9781412950657.n191.
  
  Featherly, K. 2003. Personalization. In: Steve Jones Editor, 2003. Encyclopedia of New Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 373-374 Available at: <https://dx.doi.org/10.4135/9781412950657.n191> [Accessed 27 May 2022].
  
  Featherly, Kevin. "Personalization." Encyclopedia of New Media. Edited by Steve Jones. Thousand Oaks: SAGE Publications, Inc., 2003, pp. 373-74. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412950657.n191.
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