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  • By: Mark Andrejevic
  • In: Encyclopedia of New Media
  • Edited by: Steve Jones
  • Subject:General Media, Communication & Cultural Studies

Narrowcasting refers to a customized version of broadcasting that targets information to a specific, narrowly defined group of recipients—or, at the extreme, to a specific individual—at a particular time and place. Since Internet-based media offer the ability to customize information ...

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