Metrics

Web metrics—methods of tracing who uses a Web site and how the site is used—have evolved considerably over the short life of the World Wide Web. Although the ways of collecting information have changed little, analysis and integration of this data ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles