SAGE Reference - Encyclopedia of New Media

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Metrics

By: Alexander Halavais
In: Encyclopedia of New Media
Edited by: Steve Jones
Subject:General Media, Communication & Cultural Studies
Keywords:advertising; commerce; cookies; e-commerce; metrics; tracking; web sites

Web metrics—methods of tracing who uses a Web site and how the site is used—have evolved considerably over the short life of the World Wide Web. Although the ways of collecting information have changed little, analysis and integration of this data ...

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  Halavais, A. (2003). Metrics. In S. Jones (Ed.), Encyclopedia of new media (pp. 313-314). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412950657.n160
  
  Halavais, Alexander. "Metrics." In Encyclopedia of New Media, edited by Jones, Steve, 313-14. Thousand Oaks, CA: SAGE Publications, Inc., 2003. https://dx.doi.org/10.4135/9781412950657.n160.
  
  Halavais, A. 2003. Metrics. In: Steve Jones Editor, 2003. Encyclopedia of New Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 313-314 Available at: <https://dx.doi.org/10.4135/9781412950657.n160> [Accessed 30 Jun 2022].
  
  Halavais, Alexander. "Metrics." Encyclopedia of New Media. Edited by Steve Jones. Thousand Oaks: SAGE Publications, Inc., 2003, pp. 313-14. SAGE Knowledge. 30 Jun 2022, doi: https://dx.doi.org/10.4135/9781412950657.n160.
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