SAGE Reference - Encyclopedia of New Media

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Hoffman, Donna

By: Ken Friedman
In: Encyclopedia of New Media
Edited by: Steve Jones
Subject:General Media, Communication & Cultural Studies

19??–

E-Commerce Researcher and Analyst

Donna Hoffman is a psychologist and management professor at Vanderbilt University's Owen Graduate School of Management. A leading authority on e-commerce and a pioneer in Web research, Hoffman has been hailed by Newsweek as one of the 50 “people who matter most ...

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  Friedman, K. (2003). Hoffman, donna. In S. Jones (Ed.), Encyclopedia of new media (pp. 221-222). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412950657.n115
  
  Friedman, Ken. "Hoffman, Donna." In Encyclopedia of New Media, edited by Jones, Steve, 221-22. Thousand Oaks, CA: SAGE Publications, Inc., 2003. https://dx.doi.org/10.4135/9781412950657.n115.
  
  Friedman, K. 2003. Hoffman, Donna. In: Steve Jones Editor, 2003. Encyclopedia of New Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 221-222 Available at: <https://dx.doi.org/10.4135/9781412950657.n115> [Accessed 27 May 2022].
  
  Friedman, Ken. "Hoffman, Donna." Encyclopedia of New Media. Edited by Steve Jones. Thousand Oaks: SAGE Publications, Inc., 2003, pp. 221-22. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781412950657.n115.
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