SAGE Reference - Music in the Social and Behavioral Sciences: An Encyclopedia

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Brand Image

In: Music in the Social and Behavioral Sciences: An Encyclopedia
Edited by: William Forde Thompson
Subject:Sociology of Culture, Cognitive Psychology (general)
Keywords:branding

Of all the tools at the disposal of advertising and marketing professionals, a company's brand image is one of its most valuable and protected assets, and music often plays a large role in the establishment, maintenance, and redevelopment of a company's ...

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  Thompson, W. F. (2014). Brand image. In Music in the social and behavioral sciences: An encyclopedia (Vol. 1, pp. 155-156). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452283012.n55
  
  Thompson, William F. "Brand Image." In Music in the Social and Behavioral Sciences: An Encyclopedia, edited by Thompson, William Forde., 155-56. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452283012.n55.
  
  Thompson, W. F. 2014. Brand Image. In: William F. Thompson Editor, 2014. Music in the Social and Behavioral Sciences: An Encyclopedia, Thousand Oaks, CA: SAGE Publications, Inc. pp. 155-156 Available at: <https://dx.doi.org/10.4135/9781452283012.n55> [Accessed 17 Aug 2022].
  
  Thompson, William F. "Brand Image." Music in the Social and Behavioral Sciences: An Encyclopedia. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 155-56. SAGE Knowledge. 17 Aug 2022, doi: https://dx.doi.org/10.4135/9781452283012.n55.
  
  Thompson, William F. (2014). Brand image In:Brand image Music in the social and behavioral sciences: An encyclopedia Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2014:155-156. doi:10.4135/9781452283012.n55
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