• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Semiotics is the theory of how communication occurs, requiring signs or icons that are organized into a textual context such as a musical score and understood via nomenclature or code. The theory also is known as “semiology” and “semiotic studies” as ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles