Payola refers to an offer of money or gifts in exchange for promotion. The word itself is a portmanteau of pay, taken from “payment,” and ola, a common suffix in music-related company names (e.g., Pianola, Victrola). In the music ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles